The main focus of Porrazza Nutrition is bringing wellness to clients through virtual wellness programs and in-person meetings. I did some research before my first meeting with the founder and when I met with Felicia, the first thing I noticed was how approachable she was—this was also reflected in the copywriting on her website. However, her logo didn't quite depict the core values in of her company and how it will continue to develop in the future.
I endeavored to create a casual logo that was also energetic, much like Felicia's motivational guidance with her clients. Keeping in mind that her client base includes mostly women, but a significant number of men, we designed a logo that was inclusive as well. Further, I developed an overall color scheme with additional hues that the client can utilize on her website.