Flo Creative - Logo Design Process

Amma Asamoah is a sustainable designer that came to us collaborate on the development of a brand identity for her creative studio. Her focus is on spaces, decor and fashion. What makes her studio unique is that creates her designs with reclaimed materials and fair trade and organic fabrics.

My client shared a few sketches that she had been working on, but she did not feel like she was getting anywhere. Playing off of the word "Flo" all of Amma's sketches had completely organic geometries. For some reason, none of these sketches quite stood out. We came to the conclusion that for specific elements to read as organic we would need contrasting structured geometries.

 

  Preliminary Designs

Preliminary Designs

  Logo Development

Logo Development

  Final Logo

Final Logo