BeHost & Co.
A colleague of mine came to me wanting to start a different kind of wedding invitation website that eventually evolved into something much larger. The target female customer profiles included "The Creative Professional" and "The Hip Homemaker" both living in urban environments. People using this tool would be planning their wedding in 6 months at the maximum. The goal was to create something that felt modern yet timeless, professional and accessible. SG23 designed the logo as well as the brand identity concept.